Captain America: Civil War Trailer World Premiere – Why I Loved It

This is part two of a two part series, explaining how, and how not, to make movie trailers.
Part one is linked here:

Captain America: Civil War opens on the 6th of May, and the first trailer was unveiled by Robert Downey Junior and Chris Evans on Jimmy Kimmel Live, on the 24th of November, 2015.
The film stars Evans as Captain America, RDJ as Iron Man, Sebastian Stan as Bucky Barnes, Tom Holland as Spider-Man and many, many more.

It was thought that a trailer for this movie was long overdue, and when it finally landed, the internet exploded. For a good reason.
I watched this trailer a million times, and can never get enough of it. I actually developed so much of a fetish to it, that I made one myself. It’s nowhere near as good as the actual one, but it was fun to make nonetheless.

The trailer starts off simple, leaving off from the events of Captain America: The Winter Soldier. I liked that. It’s good to see that this is still a sequel to the previous movie, which in itself was brilliant. It’s known immediately that the government is after James Barnes (Bucky) for his acts as The Winter Soldier. Steve Rogers, however, knows that he was under the influence of HYDRA, and it can be seen that he is mostly recovered from that. At the same time, it’s revealed that the government wants superheroes under their control, which is the basis for the Civil War story.
That is pretty much all I know about the plot. And I’m not complaining about that. I’m praising it. If you read through my problems with the second trailer for Batman v Superman: Dawn Of Justice, you’d know that I don’t like spoilers, and this trailer has me excited for the movie, while leaving a lot of the surprises to the movie.

Of course, I analysed this trailer with everything in my arsenal. That’s what I do. I spotted Crossbones, without the help of the internet. (For anyone who wants to know, I chose the Dark Side when Google introduced the Star Wars theme, hence the glowing red time bar)

But I didn’t find anything that put me off. And I liked that. Pretty much every second of this trailer has something that I can get pumped up for, while not ruining anything for me. Plot details are revealed, but they are core plot details, that is general information, rather than something that could come as a surprise. The supposed teams before this released were almost identical to the ones confirmed in this trailer, and of course, Black Panther!

The difference between this and the revealed in the BvS trailer is that we knew he was going to be in the movie, so it didn’t spoil anything for us. It just made me happy to see him. That’s the thing. This trailer served one purpose: Introduction, and that’s what it did. Iron man’s first reveal was great, and you can really understand both sides of the conflict. Spider-Man hasn’t been shown yet, but perhaps a tease later on, or nothing at all until the actual movie could be fine.

What I really want to talk about though, much like the Batman v Superman trailer, is the last sequence. Leading up, there’s a montage of action scenes with heavy music, and the suddenly the screen goes black and the music drops. Then we get some of the most emotional dialogue ever put in a trailer. And you can bet I’m going to transcript all of it.

Steve Rogers: “I’m sorry Tony. You know I wouldn’t do this if I had any other choice. But he’s my friend”.
Tony Stark: “So was I”.

This is where I realised that the Russo Brothers are right for the job. Just like The Winter Soldier, they’re going to put emotion into this. It’s going to be personal. I know a lot of people are going to have problems with that, arguing that Civil War was about ideologies and not a personal vendetta, but I prefer this. It adds a weight to the movie. Depth. You can see why Captain America is fighting for his friend, but you can see how Iron Man is feeling, and you can sympathise with him.
This is interesting. Look at Tony Stark. He’s a billionaire, genius, playboy and philanthropist (not my words), but at the end of the day, despite all of that, he values that friendship he has/had with Steve Rogers. Isn’t that just amazing? Tony Stark’s character from Iron Man to now has evolved so much, and you can understand why. Yes, I made out all of that from just three words. Welcome to my world.

Ending the trailer, immediately following that sequence of dialogue, is one of the most incredible fights the Marvel Cinematic Universe has seen thus far. It’s really small scale, but that’s what sold it. And it looks spectacular. Iron Man is completely on the back foot against Captain America and The Winter Soldier, and the very last shot appears to be Steve Rogers slamming his shield into Tony Stark’s head. Then the title comes up in big lettering, and I click replay. Over and over. I’m going to leave it here.

Something worth talking about (potential spoiler):
I didn’t catch this, but my friend did. If you observe Bucky’s lip movements at 1:58, you might read “Steve’s dead!”. Now, at the end of Civil War, Steve Rogers actually does die, but I can’t be sure that the movie adaptation will take the same route. Considering Crossbones (the one who murders him) is in the movie, you never know…

Fun fact: The friend that I mentioned in my Star Wars: The Force Awakens review, the article I did about the Batman v Superman trailer 2, and above, are all the same person. 


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